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Whiteboard Friday – Increasing chances of content going viral via SEO Moz

Posted on January 27, 2012 by John K

Somaya Reece

^She’s pretty hot, right? Smoking, tall, latina with curves. Not only did I post that to catch your attention, but this woman actually has a very powerful viral marketing movement behind her. A powerful movement that’s led to a role on a hit TV series, music in movies, and an upcoming tequila line! If you want to learn more about her, go to her website at Somaya Reece.

The funny thing is I’ve been actually speaking on the subject of content going viral lately to some of my friends, and even on Twitter. This whole concept of letting the good content speak for itself and spread organically is just what I’ve been trying to do for a while and catches on. A lot of people might get lucky their first few times around, but having consistent content that generally speaks to the population is how stuff gets spread out in the right ways. However, even I learned a few things about how you could increase your content going viral.

As of late 2010-early 2011, I made sure I posted more pictures with my content for the sole purpose of grabbing attention and making someone stay on my site a bit longer. When you have something to draw them in and stay on your site, chances are you’ll get a better convert for products or even clicks on ads. However, I didn’t really understand the power of how images can help spread messages virally. He makes a good point with Facebook being REALLY image oriented. In fact, the image shows as a thumbnail right near the title of the text. So a powerful image can cause a lot of people to view the content just on the strength of the image. And Google sometimes will place your image from your site as an SEO component. I’ve got a lot of views based on just a certain image being on my site! It spread virally all throughout different Google and Yahoo images.

The last lesson I’m going to touch is relationships. This is especially the case for Twitter based things. One way is to find people related to your niche. Through tweeting, retweeting, direct message, you have a really good basis to start a relationship with your followers. If the content is valuable, guess what? They will share it to other people that feel it’s valuable. That’s how it all starts!!! People want really nice, keen concrete information. If you have an attention grabbing tweet, chances are you can spread it. And with the use of hash tags (keywords for Twitter), you’ll have more potential for viewers! Excellent, right?

Well, I don’t want to bombard you all with an extremely long post, but check out the WhiteBoard Friday from SEOMOZ for more info!


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