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What are 8 top trends for Internet Marketing to expand your brand in 2013?

Posted on January 29, 2013 by John K

Internet marketing is an constant changing, flowing, and evolving kind of market. You always need to prepare to change and elevate into a much more powerful fighting machine for whatever form of media you want to promote whether it’s video, text, pictures, or sounds. Here are 8 top trends I’ve complied from doing some research:

Social media

I’m going to keep preaching Social Media until you are sick and tired of me! Seriously, if you don’t have any kind of social media presence in the year 2013, you are severely hurting your presence. There are some good sources besides the Facebook (1 billion users) and Twitter (500 million users) such as Pinterest that’s still relatively new and gets good traffic. For you creative people out there that love the DIY, arts, recipes, health and exercise related things, get on board with that! Google + is also starting re-emerge and the authorship on there will start to outrank the search engines, so it’s a good idea to get a buzz there before things bubble back up!

Cater to the Hispanic Market

This actually a big one that I must say I have personal experience with on different terms. Business is starting to boom in Latin America/South America big time. They are developing to the social media trends rather quickly. When I see different countries such as Argentina, Venezuela, Brazil, and other places, I realize that this is a territory we need to tap in. I have a site called Great Cocktail Recipes that caters to some islander and Hispanic style drinks, I find that a lot of people on Pinterest that follow me have Hispanic descent. Those shares, repins and likes definitely matters because that turns into followers of a brand I’m building.

More attention to mobile devices

Definitely get more acquainted with your mobile devices. That means optimizing your blog to be mobile ready, a good theme that will keep up your site speed. At least 1 out of 5 people do a lot of their searching online through a smartphone. It’s essential to be aware of this because you’ll grow a better audience and you’ll start get more sales. Even try to drive your content towards more mobile explanation.

Email marketing

I actually slept on this particular element for quite sometime. I think this is one of the best ways to really target loyal followers and make sales. These are the types of people you can depend on to make your residual income because they love your content and want to know more. It’s also a good way to provide that extra attention in case they do leave your site. You always got to feed your hungry followers with nourishing content! It’s a little extra work, but definitely worth it. Get your own email marketing plan here.

Video Marketing

Great, great way to build brand awareness QUICKLY! I found that even on my own YouTube channel that I get a lot of traffic to my sites because the videos catch fire quick! You can also build a brand on YouTube with great tutorials and product promotion, which you can monetize. . Keep in mind that images and moving pictures get more people’s attention than simple text.

Build a multi-platform system

Everything from desktop, laptop, mobile device, livestreams, infographics and videos. You should have a lot of these brands together.A lot of people are viewing stuff on television, laptop, and their phones at the same time! Yes, we are getting to that point where we multi-task with a lot of our technology. It’s important to have a presence on all of these platforms.

More attention to design

When it comes to design, it’s not only about the look but the feel of your site. Does your site feel comfortable to the point where people freely search and can find what they are looking for? Or is it a quite a maze to get through everything. Also, make sure you have a nice design, but don’t compromise for the speed of your site.

Killer content is always key

The content that gets liked, the content that gets shared, the content that gets searched is key to everything. Build your own trend to help you find out where the market is going and help yourself. Keep yourself relevant, unique, and fresh so you can tap into the search engine and media pages with a quiet storm that helps you build your own awareness and search.

Sources

http://smallbiztrends.com/2013/01/internet-marketing-trends-for-2013.html

http://www.startupnation.com/business-articles/9850/1/internet-marketing-trends-2013.htm


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