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Utilizing the Power of Mobile Marketing for Your Business

Posted on April 19, 2013 by John K

mobile marketing

Source of pic: Bizness Apps

In the last five years there has been a huge shift in the way we all connect to the internet, browse content, and spend money online. The invention and development of Smartphones and tablet devices is effectively spelling the end of the age of the laptop, and the PC is really turning into a relic from the past for home users. This means that if you really want to make the most out of your online business, it is not OK to avoid the issue of making your blog or website mobile friendly. If you choose to leave it to chance as to whether or not your site works effectively on mobile devices, you are gambling with your profits and success. It may seem like a lot of hard work and possibly even a few additional costs, but ensuring that your online ventures are mobile friendly is essential to success in the future.

Captivated Audience

Research has shown that mobile internet users are far more engaging than any others, and the overwhelming trend is for people to conduct their initial searches on their mobile phone devices, and then to follow this up by looking in more detail for larger purchases on a laptop or tablet. This means that if you can connect directly with mobile users in an effective and engaging way, you are jumping ahead of the competition who are not. There is nothing worse for a mobile user than looking on a site that is not formatted for mobile use, and in many cases people will simply leave and go onto another site as they do not want to waste any time on unnecessary scrolling or navigation. Use this to your advantage and make your site super easy for mobile users, and you will be gaining a huge advantage over competitors. Mobile users are an extremely captivated audience, as more often than not they are browsing on their phones whilst they are trying to fill a few minutes of their time, whether this is on the train or bus, in a waiting room, on break at work, or wherever.

Targeted Marketing

Mobile marketing allows for unparalleled targeting to audiences, and there are now more methods available for advertising than ever before. From media rich marketing, to in app banners and interactive advertising, the options are endless, and they are at the forefront of customer innovation. You can now use mobile marketing to target specific cross sections of society, in location specific adverts, and this is great news for your business. It is also extremely cheap in comparison to other advertising avenues, and this is especially great news for small business and blog owners who want to reach a targeted audience in a fresh new way, without blowing the bank.

App Marketing

In app marketing in the latest craze in the advertising world, and with thousands of apps being brought out each week, there are plenty of opportunities for you to get a slice of the action. There is a movement away from traditional in app banner adverts, and towards much more engaging and interactive means of advertising that can be built into the app. Customer feedback on this style of advertising has been great, and in many cases they have actually been extremely positive. When asked whether customers would rather have a free or low priced app that included adverts, or a full priced app that did not, the overwhelming majority supported the inclusion of adverts in their apps. This is good news if you are looking to boost your online presence, as advertising through apps is one of the most well received methods. In-Stat conducted research which showed that there are predicted to be 48 billion app downloads by 2015 which is an incredible amount. Getting on board with this right now is going to be extremely beneficial for your business, no matter how big or small. The face of mobile internet is rapidly changing, and people are able to connect from just about any location they find themselves in. WiFi hotpots are found in just about every public location in major cities, home broadband prices are dropping lower and lower, and 4g availability is spreading rapidly. Whereas before, internet use on a mobile device was expensive, it is now possible to find the best broadband and phone package on the market for less than you used to pay for a few days top up on your phone. This means that everyone is able to afford home wireless broadband, which they will almost certainly use their mobile devices with. The wall street journal conducted research showing that per 1000 people reached, mobile marketing costs an average of just $2.35 in comparison to $6.45 for conventional online adverts and $34 for TV adverts, showing its cost effectiveness. Creating a mobile strategy for your business is essential for future success, so get onboard now and utilize the power of mobile marketing for your business.


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