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Is January always a bad month for Adsense revenues?

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I’ve been doing some analysis between January 2012 and January 2013 trying to measure differences between Adsense revenues, click rates, and just certain days where I get a click. I’ve found some interesting things and theories that may help answer your question.

This isn’t really going to be a long drawn out post because I’m pretty much getting straight to the point. However, I will touch a couple things that will give you some idea on to why this type of phenomenon is a common occurrence.

Before the first month of the year

Now, this is actually interesting. Why? Well, we have Memorial Day, 4th of July, Halloween, Thanksgiving, and Christmas. Obviously, this is a time of major expenditure. It’s a time for buying seasons. Obviously, if you have a hot button niche, people are going to want to bid really high on certain ad placement. 9 times out of 10, the search engines will be like one big rat race with people searching for recipes, to high ticket items, to even guides on certain issues. This especially the case right after Halloween onto the Christmas season. In fact, October to December is pretty much the highest buying season of the year. That’s why a lot of ads perform very well and you’ll see your clickthrough rate go through the roof and your Adsense Revenues spike. A lot of people spend money that they don’t have and become quite desperate. This brings me to the next point: after the holiday season.

Holiday blues (I’M BROKE!!!)

This is the tricky part. If you have niches that cater to a certain season or a target group of people that do not CONSTANTLY search this, then you might be in slight trouble (temporarily) with your Adsense Revenues. For the first few weeks of the New Year, people are not willing to buy things. Why? Well, the constant online shopping, whether it’s Amazon, Ebay or somewhere can have people really digging inside their pockets for sales and getting the best Christmas gift for family members. Of course, you can also use these same tactics after the holiday season to still get some residual income besides using Google Adsense Revenues to supplement yourself.

This brings me to this last point. Always, always have other ways of drawing income, whether it’s getting new affiliate products, creating your own stuff, or even using Adsense alternatives. Adsense Revenue should not be your only means to creating your income. Here is a video of a few Adsense alternatives below:

Is Google SEO dead or rather paying attention to your social signals?

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I have a simple question to ask you. Is Google SEO dead? I think not but it’s forever evolving. Sure, it’s rough dealing with all of the Google algorithm changes and keeping up with Google trends, but it’s almost as if you have to get on the next level before it’s reached. However, it’s a very hard thing to accomplish when these changes occur every few months and even weekly in certain cases. That’s why it’s so important to develop your own presence that doesn’t solely focus on keywords or a random search through the major search engines. Even RSO Consulting and SEO MOZ have great things to say about this topic. Here are some tips to really think about:

Relevancy

What does relevancy mean? In my own definition, it’s not just being trend but finding the balance between yourself and what’s going on currently. It’s your staying power. That can mean finding ways to expand your brand to tap into another demographic. That can mean developing a cause that stands to the test of time. That ESPECIALLY means that content you wrote YEARS ago still proves effective or you know how to adapt to ensure it’s prosperity. Interaction is relevant.

Interactions

When you interact with people, it’s not just about selling a product. It’s about trying to develop a relationship of like minded people who can converse, solve problems, etc. That’s when you really start to prosper. Whether it’s organically growing your Twitter, Pinterest, or Tumblr Followers. Whether it’s building a number of connections through your LinkedIn account. It’s important to really seek people and build a relationship that’s natural to where they want to share your content and vice versa. Google also loves this interaction whether it’s commenting, creating forums, etc. Develop the value!

Values

The value can mean answering that question. When you generally have an answer or at least a resource that can answer that question, it not only helps to give you more viewers; you develop a higher page rank as well. You see how powerful this is starting become? You are no longer catering to the search engine, but the people trying to find the answer to a topic you might touch.

Social Signals

Pretty much if you do not have any kind of social network, you are pretty much living in the Stone Age. Seriously, you need to reevaluate the way you are doing business. Get your hustle on and start Tweeting, posting on Facebook, Tumblr, Pinterest, etc. The type of traffic this draws in is a powerful resource that you can use outside of Google! In fact, it’s saved me quite a bit and even helped me with building a rapport that help me monetize better. Why? Your traffic is a lot more targeted. People are more willing to “like”, “repin”, or “retweet” just because it’s faster! People want information quick! Always make sure you have social signals on your site to help you get more exposure.

Web of Information

In essence, all of this is a web of information and interaction. The more information you have that’s relevant, fresh, and compelling, the more you’ll be able to have that type of dominance. Whether you are looking for recipes, affiliate marketing, and other products, your information needs to get you to a point where people feel they should buy a product or even click an ad from you.

What’s your idea about Google SEO? Is it dead? It Social Media reigning supreme? Please comment below or share! Thanks!

Using Google Keyword Tool to not only find keywords but trends in the market

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One great lesson I’ve learned is finding quality keywords that provide sustainability. It’s one to find keywords searched for at the time, but its another when you find a trend in the market over at least a 6-12 month period. That ensures that there is some long stability in the market. Lets break it down a bit.

Finding a niche

Let’s say your niche is dealing with health. There are a lot of different facets of health to delve deep. We can pick something like Fitness. You’ll want to pick a specific area such as building muscle. You can tap at what body builders do to gain bigger muscle, you’ll be able to talk about eating the right foods. Also, you can talk about it from an MMA perspective which is dedicated to building lean and ripped muscle more so than anything. You’ll great ways to maximize your workouts, how to get lean, what kind of heavy interval training, etc. Do you see how that one niche can break off into some other subsets? Now, this is the next topic I’m going to talk about.

Going into a subset of niches
Once you found one niche, you’ll be able to find different things correlating to the niche and create mini blogs. Sometimes, you can set up a well optimized Adsense site using blogger or WordPress just for that specific purpose. You can outsource your content and have people write some really great press releases to help you promote your stuff. Once you build it up really well and find some great CPC rankings on Google Keywords, it’s much easier. You see when you find a great search volume that’s not too high or not too low, it’s a lot easier to dominate your market.

Using the Google Keyword Tool/Google Trends

This is a pretty slept on tactic now due to a lot of the algorithm changes. It’s understood, but you should still use it from time to time to help you find out your next move when it comes to dominating the search engine and finding a viable market. Using a service to help you come up with great keywords and finding out the Google Trends in the market can help you see whether or not it’s worth your time to even have a niche within that realm. Sometimes, you’ll find that a niche that was popular 5 months ago is not much now, but this is why you should spend a lot of that time building and finding your own main source of regular traffic that’s independent of the search engine. You’ll find that you fare a lot better that way as well.

Keyword Spy Tool

Once you are able to find some good keywords, see what you come up with on this particular engine. They give you a good average on what specific keywords do. You’ll find some good CPC that provide you excellent information on whether your niche is profitable. Take my Home Based Business Site for example or my 25 Home Based Business Tips site, I RARELY work on those, but they perform well on the search engine and when I get clicks from Google Adsense, they are usually at least 2-3 dollars for a click. Why? People bid really high on these particular niches because there are always people focusing on that.

Remember that diversity is the key and find a niche that you love to do that still represents well on the search engine.

3 ways Superbowl XLVII helped me make extra income using Google Adsense

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I thought this would be a fun post and it definitely is a much better start than my month of January. I did a small comparison of my earnings between last January and the past month. I made $11.15 back in January 2012 and I made $18.60 in January 2013. As you can see that’s well over a 60% increase in earnings. One because I have more blogs, I’ve found good places to hold my Adsense, and I’m a lot more aware of what works and what does not work on certain pages. Now, this bring me to the hypothesis of why I think I did EXCEEDINGLY better this year for Superbowl Sunday. Let’s break down the logistics, shall we?

Advertising on steroids

Now, February is usually a month of spending for two reasons: the Superbowl and Valentine’s Day. Now, despite the little snafu regarding the lights at the SuperDome. I found out that an ad of the Superbowl costs up to $4 million. However, there were over 108 million Americans that tuned into the game. Now, when it comes to the Superbowl, gluttony is your best friend! You want your favorite snacks, you want your favorite beers/spirits, etc. This I believe is the key on how I did a lot better!

Catering to the needs

As some of you know, I maintain a cocktail blog (specific/highlighted links will be provided in a bit). Now, last year I only made 8 cents that day in 2012, but that figure jumped up to $1.76 with little to no blogging. Why? Well, that’s a bit complicated but I think I have a good indication. One, I update with FRESH content at least once or twice a day, which means 9 out of 10 that my particular search results will supersede everyone else’s site ESPECIALLY in the case of those higher blogs which search results are no longer relevant because they did things the old way. However, there are always exceptions to the rules. Not only do I have content that’s fresh, BUT RELEVANT! That’s the key! I have posted recipes for Parties and specifically a killer Blue Bulldog Margarita from last year’s Superbowl. I revitalized this by using Pinterest and doing a bit of updated SEO work so that it could get the attention it deserves. Now, today, I have posted up a grand Jungle Juice recipe that was created by the Tipsy Bartender for a Superbowl party.

Instagram/Pinterest/Twitter/Tumblr updates with Memes

I saw a rather hilarious Meme on the SuperDome Superbowl Black out Situation (shoutout to the Ravens for still taking the victory!) and decided to spread it virally through Pinterest, Instagram, Tumblr, and my blog, naturally. Let’s just say a funny yet very relative topic at the time was great for spreading stuff virally. Spreading funny content that’s right to the point and right to where you want it to be is something that’s extremely great and people will share it just because they enjoy it! A picture does really tell 1,000 words.

With all of these different variables and of course, the right amount of traffic and display ads showing, that’s why I believe I did so much better significantly not only in comparison to last year’s Superbowl but this year’s start of February! Check below for some of the Superbowl commercials.

Does Google Page Rank matter with Internet Marketing in 2013?

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These days in the realm of Internet Marketing and blogging, it’s really hard to gauge whether or not Page Rank (PR) truly matters. While Page Rank is definitely an important part, it is not the end all and be all. I’ll show you why in the next few paragraphs.

Alternate Traffic Sources

One of the main things people found after Google Panda and Penguin is the need to find other methods of gain traffic. For some people, that meant stepping up into create an alternative medium such as Viral Video Marketing on a site like YouTube. You cannot simply depend on Page Rank and a 1st Page of Google to still be your only way of getting traffic. Never put your eggs in one basket. Also, continue to engage with your own audience and others in social media. It’s a really powerful asset that won’t go away anytime soon.

A drop in Page Rank does not necessarily mean a drop in earnings

Case and point. Last week, I earned a dollar click from my Playstation 3 Game Console Review site. The traffic I got on there was quite insane. I started that blog way back in 2009 and I really created nearly 8-10 posts on a regular basis. The problem is that so many people wanted to advertise on that site and I had a blog roll that looked EXTREMELY spammy. When the Google Algorithm hit, I went to a rank of PR 3 then it got down to PR2. However, I revamped the site and started to post better content and more focus on uniqueness while staying relevant. I just now started to get my traffic back, but I am actually doing a lot better Adsense wise. I’m much more knowledgeable and where my ads should appear and the types of ads that actually get clicks. I realized that in text ads actually perform much better on that site. It really comes down to your experience and what works and what does not work. Adsense is just one piece because there are a lot of affiliate programs and freelance writing if you are talented at writing/posting blogs.

Finding out a certain demographic and exploiting it

This is a real key right here for me! When I started using Pinterest, it helped me find out what demographic likes certain things just based off those repinned my post. For Latin people, they love Latin Based Cocktails such as Rumchata. For more mild aged Caucasians and Asian people, they are into curing health ailments with natural foods and things such as Green Tea. Things such as health and fitness will build a more targeted audience that does not depend on the search engine simply because it is that powerful! Even if you have a low page rank, your audience will be more enticed to buy from you because that’s EXACTLY what they are looking for!

Still getting high clicks off your Google Adsense and other alternative sources
Remember, there are always exceptions to the rule. There are a few sites I have that are at a PRO but still get a hundred or so visits a day. I know I’m going to update them soon, but the way the page is set up and the value of the information makes it great for high bidders due to the visibility of the ads. On my Home Based Businesses site I was able to get one of one clicks of 2-3 dollars! Yes, it’s possible. In fact, this month alone I have made double the amount of money I made in January and February of 2012 on Adsense! This is with less traffic, too! That says something!

To sum it all up, Page Rank matters! However, it is not the TOP priority as is just building a community or leads in of hungry people looking for your valuable information! Set it up in an easy and authoritative way and you can still do damage in Internet Marketing. For those concerned about Page Rank, check out my next post soon! Enjoy your Tuesday afternoon!

5 ways to monetize your youtube channel

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Happy Monday, everyone! Today’s topic is an awfully popular one these days as more people are developing a YouTube presence! I even have a YouTube channel. The point is how can your YouTube channel be a great source of revenue?! Well, here are five tips to help you monetize:

Create a YouTube Partnership channel

A lot of famous YouTubers ala Tipsy Bartender, Jenna Marbles, and Alphacat, are always users that make a living through developing great viral videos. YouTube is a subset of Google and they have an Adsense program. YouTube is starting to become a home business for a lot of people. Why not get in on this? Also, it is a much easier way to get into Google Adsense. You can read my story about how I got into Google Adsense

Link to your online store

You can create videos where you are wearing a particular item from one of your stores. Sometimes, you’ll get a comment saying “Hey, nice shirt. Where did you get it?” You can simply respond by giving a link or having a description right under your post. Or you can post it right on your YouTube channel homepage. With a sites such as Zazzle and Volusion, it’s very easy to create your own items and set up your own online store. This is a way to monetize using your own version of product placement. Great views on your videos with your own product can be a way to make twice the income.

Promoting your own website

This is an indirect way to help build your Adsense revenue. If you have a good video that gets a lot of views, you can link back to your blog which may be able to explain things more in depth. OR vice versa. You can have a blog post which has your own video for further visual explanation. People may want to actual subscribe and go to your YouTube page to check out more videos. In either case, sometimes your potential customer or reader wants more information and you can entice them to get a product strictly from your site. This brings me to the next point: promoting your own/affiliate product.

Promoting your own product or affiliate product

Ecommerce is becoming bigger and better with time. There are a number of ways to monetize such as Commission Junction, Amazon Affiliates, and more! If you are in the internet marketing realm particular with site building, SEO, and the like – affiliate products from Clickbank and Commission Junction would be more of the way to go. Also, if you can produce your own product, that’s a lot better because you get bigger earnings. For more things associated with material such as technology, books, and more – Amazon would be your best bet. I’ve seen people use products that you can actually buy from Amazon. They post their affiliate link and can make some extra income right on their YouTube video! As a matter of fact, go to the right of this post as there are a number of great books to help you with your monetizing skills.

Set up your own campaign

If your efforts are for other reasons, promoting an IndieGogo or Kickstarter fund is not a bad idea. Maybe you have a great set of content but you want to make your content look better or have a personal site in which your audience can interact with you better. Posting a good link is not a bad idea. You can post up a specific amount of money in intervals and actually award people for donating an amount. Paypal is always another option. You can create a Paypal link for your YouTube channel or even a Paypal button for your personal page. Creating a viral video of your reason for starting this donation based fund is an excellent way to get some money for your purpose whether it’s a cause to an ordeal happening in the world or something you want to do to increase the quality for your fans!

Speaking of which, please support one of my favorite actresses, Andrea Lewis, (Degrassi, Those Girls Are Wild) on her new venture of creating an online sitcom. Here’s the video below:

Google Adsense banned me! What do I do now?

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Dun, dun!!!! Unfortunately, I got banned from Google Adsense a few weeks ago :/. I know, I know. Very sad, indeed. It took me nearly 2 years to get Adsense and just as I was starting to rake up a bit of money, it gets snatched away from me. Unfortunately, there are really jealous people out there that love to click bomb your site especially since they know you actually make money and beat out their traffic. It’s unfortunate, but luckily Google is not the only way I make money online. That’s why it’s important to always diversify your earnings. Remember, when I wrote that article about not depending on Google solely for your traffic? Well, the same idea applies to this particular ordeal.

Adsense Alternatives

Although, Adsense is probably the easiest form of PPC program out there on the market, there tons of programs that will help you monetize your blog via PPC, Ads, etc.

Kontera

Definitely a great search engine friendly program that you can use to place in text ads and get paid for. If you have really content heavy sites, this is definitely great for you because it highlights stand out key terms people search online. Go to Kontera.com and get started with your monetization methods!

Chitika

Great for targeting search terms especially locally. If you have a business that deals with local businesses and services, you’ll definitely reap the rewards off this one. Also, the ads can be very small or large (300 X 600) depending on the fit of your blog. For more details, check out Chitika.com

Hosting your own ads

This is a very effective way of bringing income to your site. If you get a lot of traffic, you can really put your own ads on site. Charge by the month, the position, and how you can convert your traffic into a good thing for your clients. You can create a banner for them and charge a bit more or do less work and have them come up with their own design. Measure your click through rate and find out a cost that works well with you and your client. Don’t compromise your worth too much just to make a quick buck. There are other sites such as Adbrite and Buy and Sell Ads that will find people to actually help you get the best of your ads. They will bid on it just like Google Adsense, but it’s worth much more.

Text Links

This is a tricky one. Google hates paid text links when it’s unrelated to your site. Make sure that the text links correlate well with your site. Contextual links might be a bit better because they are subtle and you can target your own posts that do well and match your own content. You don’t want any spammy links to devalue your site, so you should definitely work this out with you and your client. This will save you from things such as Google Panda/Google Penguin.

Sponsored Blog Posts

Definitely a favorite of mine. Guest posts are one thing, but you can always negotiate a personal post/sponsored ad into a blog post. You can get someone to write content and get backlinks and charge them for it. It’s definitely a great way to rake in a bit of extra money.

Affiliate Products/Your Own Products

This is an excellent way to monetize especially if you have the traffic to back it up. There are tons of resources out there such as Clickbank, Commission Junction, and Share-A-Sale that will greatly help you find products to promote on your site. Also, you can create your own products whether it’s actually wearable merchandise using a service such as Zazzle or creating your own online store by building an ecommerce site.

These are just a few of the ways you can monetize your brand without the help of Adsense! What are some ways you like to monetize? Please comment below!

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Best Monetization Ways for your Webiste

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Lisa Irby is someone I always refer to when it comes to online business and making money blogging. I watched this seminar yesterday and the wealth of knowledge I’ve gained is great but I always realized a few of my downfalls and a few things that was I doing right. I won’t go into everything she said, but I will break down some things and send you some links on what I’ve talked about that correlates to her topics.

I really think it’s great to have a self-host because of the advantages. I actually wrote a post comparing Blogger and WordPress. I definitely see what she’s saying that having a host like a Hostgator is much more more beneficial because you actually pay to own your content. It’s important also to realize that different outlets like Facebook, Twitter, and such are not necessarily meant to monetize but to stir up conversation and drive traffic. She made a good point talking about so many people depending on Facebook that they lose their audience because their page somehow gets deleted.

One thing I also loved is that she goes into the Google Keyword Tool and how it’s still important but things are so saturated that you have to think beyond that. Giving a story fro ma different angle than your competitors or providing better knowledge is a good way of getting the dominance in the search because you’ll get the comments and the likes, etc. That brings me to commenting. That’s one of the weaker points of my site, I’ll admit. However, I will work on that and write more content that drives opinions on the matter. That is definitely one of my goals.

Another great thing I like is how she says that your passion will lead you to success. I have to admit that this is not been the easiest thing especially starting this right out of college a few years back. A lot of things have happened, but I kept on. I see the long term and I genuinely love to do this on a daily basis. If you don’t love it, have a passion for it, or willing to do the research and ground work – you might as well hang it up. Money comes after the hard work and dedication, so you should do it for that reason and as a result the money comes later.

One of the primary things for 2013 is becoming more mobile optimized and user friendly. Of course, this also includes having some great apps to keep you well abreast mobile wise.

Trial and error is definitely apart of it and finding your voice. Sometimes, you are a much better writer, maybe you are great at taking pictures, maybe you’re great at creating infographics, maybe you can make really good videos, or speak on radio. It’s all about finding something you can do well and going after it. Check out this incredible stream by Lisa Irby, and if that wets your appetite. Check out her ebook with even more details called Niche Website Success

Sheer Social interviews Lisa Irby on Design, Traffic, and Monetization for website success 2013

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Lisa Irby is someone I always refer to when it comes to online business and making money blogging. I watched this seminar yesterday and the wealth of knowledge I’ve gained is great but I always realized a few of my downfalls and a few things that was I doing right. I won’t go into everything she said, but I will break down some things and send you some links on what I’ve talked about that correlates to her topics.

I really think it’s great to have a self-host because of the advantages. I actually wrote a post comparing Blogger and WordPress. I definitely see what she’s saying that having a host like a Hostgator is much more more beneficial because you actually pay to own your content. It’s important also to realize that different outlets like Facebook, Twitter, and such are not necessarily meant to monetize but to stir up conversation and drive traffic. She made a good point talking about so many people depending on Facebook that they lose their audience because their page somehow gets deleted.

One thing I also loved is that she goes into the Google Keyword Tool and how it’s still important but things are so saturated that you have to think beyond that. Giving a story fro ma different angle than your competitors or providing better knowledge is a good way of getting the dominance in the search because you’ll get the comments and the likes, etc. That brings me to commenting. That’s one of the weaker points of my site, I’ll admit. However, I will work on that and write more content that drives opinions on the matter. That is definitely one of my goals.

Another great thing I like is how she says that your passion will lead you to success. I have to admit that this is not been the easiest thing especially starting this right out of college a few years back. A lot of things have happened, but I kept on. I see the long term and I genuinely love to do this on a daily basis. If you don’t love it, have a passion for it, or willing to do the research and ground work – you might as well hang it up. Money comes after the hard work and dedication, so you should do it for that reason and as a result the money comes later.

One of the primary things for 2013 is becoming more mobile optimized and user friendly. Of course, this also includes having some great apps to keep you well abreast mobile wise.

Trial and error is definitely apart of it and finding your voice. Sometimes, you are a much better writer, maybe you are great at taking pictures, maybe you’re great at creating infographics, maybe you can make really good videos, or speak on radio. It’s all about finding something you can do well and going after it. Check out this incredible stream by Lisa Irby, and if that wets your appetite. Check out her ebook with even more details called Niche Website Success

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