Source of pic: iclickmedia
Learning to optimize your content is a surefire way to help in providing great traffic site via the search engine. Before you begin distributing your content on other sites, forums, and social media, you need to build a solid plan to create an excellent source of On page and Off Page SEO for your target audience.
Your content is the first thing you should consider as you begin your journey into building a target audience. What types of topics will you consider? How does the content match your blog site? You want your content strike a certain emotion and entice your readers to participate. The more your readers interact (comments, shares and likes), you’ll be in great shape for top ranking on the search engines.
The right keywords makes your content easier to find. You want your keywords to be a staple in your content so that when others search for specific terms, your results have dominance over other sites. Quality content mixed with great keywords can help you really exceed your competition. It’s also wise to do good keyword optimization in your post by having the right keyword density.
This is your draw in for your page. Be bold, be creative, be informative to help create bait to your posts. Remember, a lot of search engines will only share 60 characters of your title. You want to be as brief and concise as possible. Your titles should bring a certain call to action and get potential viewers to want to visit your page. Answering questions within your titles is a great way to do it. Usually when you look at your site statistics and see the terms correlating to your page, you’ll find that people normally ask a question that they want answered.
Meta Tag Description
Use your title and go into more detail. If you think about the search engine, you want to be as descriptive as you can and provide a great introduction to your content. It’s like a brief summary which is powerful not only for the people but the search engine bots to see what sites are more important in terms of content. Meta tag keywords help you target your blog posts better as well.
Image Alt Text
Images are becoming more powerful especially in the realm of memes and infographics. You not only want your content to be viral on sites such as Pinterest, Tumblr, and Instagram, but on the search engines. You would be surprised how many people still search through Yahoo or Google images. Build as much link juice as you can to your images by providing a great description. Also, it’s important to label your images with a keyword for extra optimization. This way you build even more authority when you go to upload your images into your blog posts.
On-Page Optimization is the first step to bringing in great traffic to your page. There are a number of ways to optimize your text and images. You must also include a great plan to start getting the right distribution of content, which is why you need great off page SEO.
Search Engine Submission
This should be your starting point because you want the spiders to crawl your site for proper indexing. Google, Yahoo, and Bing are all good places to start because they dominate the search engines. These are really easy to submit and sometimes you’ll see immediate results. Other times, you’ll have to go into your cPanel and set it up from there and it’ll take a few weeks before you see results. It’s worth it because indexing build awareness to the search engine so they know you want more visibility.
This is a fine tune place to not only promote your blog with your website signature, but a prime place to find what content works well with your niche. You’ll get valuable information that will contribute to your own blog. You’ll be able to participate in discussions, start discussions, and indirectly promote your blog with the right timing and value you provide in the forums.
Extremely powerful. Whether you write your own guest post for another site or get someone to write something for your page, it’s a great way to provide a win win system. You’ll build more notoriety on another page with your guest post. This can result in traffic, joint ventures, and even purchases of affiliate products. You’ll be able to promote your brand well this way and start getting even more requests from people that require your services. It might even turn into a paid blog position with the right content! On the flip side, this clearly works to your advantage because you’ll have another perspective on your blog, you’ll have a breath of fresh air with new content, and it might entice your readers to participate more or build up viral content!
Article directories are still great especially in terms of Page Rank. If you have a specific target say a certain area, a press release can be focused in a particular area of your state or even within a certain spot such as East Coast, West Coast, South, Midwest, etc. This is a great way to build awareness and find like minded people within your areas.
You need to stay relevant and social media is perfect. Whether it’s creating a fan page or a like system on Facebook; retweet, shoutouts, follows on Twitter, or Pinterest pinning – you need to clearly work this to your advantage. You want to have a way to stay directly in contact with your followers whether you are on your desktop/laptop or on a smartphone. Social Media allows you to stay in touch in a multitude of ways. Also, it’s important to have good video marketing skills, so you have a voice and video to show your readers who you are!
This is why on page and off page optimization is just the perfect balance, the Yin and Yang you need.