With the onset of Google +, Facebook is trying to develop newer tactics to keep visitors on board with all of the new competition on the horizon! Using the new features will effectively increase your edge rank as you are on your way to dominate social media! Online Colleges have marketing classes if you want to learn more about social media marketing.
First of all, let me briefly explain edge rank. The technical definition of said term includes sort of an equation or kind of a triangular method:
^That’s a basic image of what it is in technical terms. However, let me put it in layman terminology for you briefly. Edge Rank is the same much like how SEO works for Google. The impact of your edge rank depends on a number of factors such as your content and how valuable people find your content. All right, content can be broken up into images, video links, audio links, posts, etc. The main thing is that to keep your content up there and seen, it has to be interesting to your users. When your users deem your information valuable, they’ll be liable to tag themselves in the photo or clip, comment on the clip, and/or like/share. This creates a buzz to the initial post, and more people will wonder, “Hey, what’s this?” Curiosity is a big factor when it comes to Social Media because it’s a viral means of spreading news.
How this ties into Facebook’s new features is as follows:
One of the main new features with Facebook is a feature called Ticker.
It’s to the far right
It’s a much quicker method to see updates right off the bat. Picture it like this…You know how when the latest stock reports come out on Bloomberg and it has that stream of updates? Well, it kind of works like that which is just a stream of updates such as who joined what group, who updated their picture, who wrote on a picture, who shared a new link, etc. This is a gift and a curse because a lot of people hopped on to Google + because of this factor. However, with internet savvy people like you and I, it’s advantageous. When people like our post, it’s like a domino effect because other friends can see the post, and then like it as well or share it. This spreads into the news feed.
Although, the news feed is not a new feature. The priority on the news feed is a bit different than before.
^Source of Pic @ Copyblogger
Using the edge rank tactics will help you become a top story on the news feed! So it’s imperative to get those likes, comments, sharing, and tags on your post just to encourage your sustainability as far as the news feed. When you combine all that, you are sure to rank on the top of you and your friends’ news feed top story for quite sometime. It acts almost as if you are ranking at the top of Google with a really good post with great SEO and traffic.
Lastly, having great images to albums or events will give you a lot more spacing! Pictures take up a lot more space on the news feed than posts. When you decide to write a caption for your album, keep in mind all the necessary information you want to put forth, so it becomes useful to the people on your feed. It’s a great way to advertise!
With these new features on deck, take full advantage and get your social media game together! Be a dominante force in your own conquest for social commerce!
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