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Archive for Edgerank

Ways to kick Google Panda and Penguin’s butt!

Panda Penguin

^Cute, right? I think not!

By now, you are wondering how in the hell am I going to get around Google Panda? I bet you are also thinking “So much of my traffic is Google based, but it’s becoming harder and harder to get my traffic back to the way it was because Google is butchering my posts, and making them rank less and less.”

Well, here I’ll provide you with a few of the ways I’ve been coping with Google Panda and Penguin. Hmm, are both of them together supposed to be Kung Fu Panda and the Ice Age? Well, I don’t know. LOLOL.

Guest Posting

Yes, you’ve heard me say this numerous times, but I’m getting more and more e-mails for guest posts! You really have to think about it with this one, though. If the exchange is mutually and equally valuable, by all means do it! Don’t post on a site that’s not reputable or at the very least not on the same standards as yours. Likewise, don’t let just anyone post on your site with a crappy article and crappy site, only to leave you in the dust later. Having a good guest post or a good guest contributor keeps people on your site as well as gives you free visitors. Free in the sense of not having to work hard to get them because you post a link back to your site in your guest post! You develop a relationship with other bloggers and site owners knowing they can come to you for great content!

Blog Commenting

It’s a very old tactic, but with the search engines starting to become obsolete for link backs to your site, it’s a must! The more engaged, the more valuable the content, the better chance you have of increasing your viewership! It’s really that simple. Make smart, engaging conversations with a link back to your site, and trust me – your traffic will go up exponentially if you regularly put in the work!

SOCIAL MEDIA

Yes, you’ve heard me say this countless times, but I will repeat it again! Build your own social empire or at the least social community. Don’t just leave it up there to fester in the dust! Engage, review, share, reply, comment; all of that!

YouTube VIDEOS!!!!

If you are going to have a YouTube page, post videos, share related videos, and keep your audience engaged. When they comment on your page for questions, make sure you respond! Put yourself in the video, so the person can see you are a human! That’s one of the most powerful things of YouTube: putting yourself in the content! It’s one thing to have text, but it’s another thing to see your personality, the way you think, the visual aid of expressing your ideas! That’s important especially since over 85% of the world goes on YouTube to look at videos! When you have a visual and sound aid, it makes people more attentive! They are more engaged and interested! Then when you comment, make reply videos to certain questions, it shows you are LISTENING to your audience!

Tweet my Twitter!

Yes, this is where you can really get personal. You can get directly in contact with your people, respond, reply, and direct message! You can get right to your point and then take the dialogue elsewhere if you want to get into deeper conversation! With the power of creating an eye popping title as well as creating hash tags (keywords), you really learn to get your message or send a link to your message out well. When you have a set amount of loyal followers, guess what they do? They retweet, they share, and repost! And take a guess of who sees these retweets; their followers do!

Facebook me!

Facebook is still a powerful tool. Even though there are a lot of changes that have happened in the past year, some of these changes are good for the people that do online business! Well, one thing I must mention is Edge Rank. It’s a very powerful tool if used correctly! For example, if you have great pictures! Use the captions, send the link back to your site! You never know if your story can be at the top or near the top of the news feed for your Facebook Friends! The right picture and the right message can work wonders for you! Fan Pages are also good, you can have a great dialogue between you and your followers!

Tumblr and Pinterest
I don’t need to get too far into these, but if pictures are your thing – do me a favor and get well acquainted with these site. You never know how a reblog or a repin can send your site traffic through the roof. Trust me. It’s happened to me on NUMEROUS OCCASIONS!

I know this a bit long, but I really wanted to help you guys out to diversify your traffic. It really seems like that’s the way the world is working now. Diversifying EVERYTHING! You can’t just to stick to one mantra. If you aren’t great at something, at least be good at a multitude of subjects!

If you want to see my very in depth post, check out my Hub on Hubpages!

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5 Tips to get on your Social Media game!

Nowadays, I have to say that if you don’t have any kind of social media presence, you are really backtracking to ancient times. Cue the dinosaur! All right, joke over! Seriously, Social Media is becoming 20% of the most sought after, searched and used mediums online. That’s really significant especially when it comes to mobile computing. A great percentage of those on the phone are usually on their Twitter, Facebook, etc because it’s easier to update on the go! Here I’ll have a few tips so you don’t get lost in the sauce when you build your Social Media game up! Let’s level up, shall we?!

YouTube, YouTube, YouTube, YouTube! On one of my business sites, I gave a pretty good entry into why I foresee the future of YouTube being the king. One thing, YouTube is acting more and more like a social media system. The ability to share your content on a number of platforms, the easy mobile accessibility, and the way you can now create dialogue, comment, and make reply videos makes it a very valuable tool! You need this asap!!! If you don’t at least have a YouTube account, please go out and get one. Being making your videos and you’ll find that you’ll at least have some good video content. Another incentive is Adsense on YouTube. While it might be hard to get Google Adsense on your own site, good videos on YouTube will surely get you the Adsense quicker. It is much easier to become an Adsense partner on YouTube just for the simple fact people love watching and hearing content more than they like reading it!

Facebook! While I am not on there regularly, I still do see a lot of value in it. Remember when I talked about Edge Rank (Facebook’s SEO) a while ago? Well, it’s still pretty prevalent now. I posted up a recipe that I did a few weeks back for an event called Tigerfest. Now, I posted the picture on my site and within hours I got over 26 likes and some re-shares. Now, what I’m trying to tell you is Facebook sees your likes and puts it as a priority share on other people’s news feed. You know how Twitter has a trending topic or you get retweets and it becomes a real focal point! It’s much like that! This is POWERFUL! Not only does your post have the opportunity to be shared, but it becomes a focal point! Use this as power! Get people to like your posts, like your post yourself if you have to just to draw a bit of attention! Also, if you really want to do it, build your fan base, build a Facebook fan page so the dialogue is there!

This brings me to Twitter! Learn how to use Twitter as a good gauge to see your competition and know your target audience. One of the main reasons why I love using Twitter is the fact that I can truly network DIRECTLY with people I would not do otherwise. I often share quality information, retweet, and respond back. This helps me to build RELATIONSHIPS! You need this! I’ve made some quality connections, and some money just from being active with certain followers. You’ll find tons of business people, entrepreneurs that have good information! In fact, I probably would not have this blog up and running if it weren’t for people like Jawar, Lisa Irby, and other folks that really dig into this blogging/internet marketing thing. Another tip I learned is using hash tags. This is kind of like labeling your post, so people that look for specific can use #blog #site or whatever to find your post easier. It’s like keywords for SEO on your blog!

Tumblr! I think the power of Tumblr is still slept on. I have a few Tumblr sites that I get traffic from for mainly my Playstation and my Cocktail blog. If you are posting memorable quotes, inside jokes, great pictures, and even videos, this is the site for you! It’s really image based! And the way things are spread virally is exceptional. Some posts that I’ve made months ago still get likes and repins, so you can only imagine how powerful it is for long term traffic.

Pinterest!! Yes, I’ve made a few posts about this, and I will say it again and again. Get to this market while it’s still a bit new! I thought it was like Tumblr, but it is very different. Yes, you can share quotes, you can share videos, and pictures. However, the thing I love about this is the organization! You can make separate boards for your different likes! This means if you have a number of blogs, then separate them! Have your general interests for gaming go to your game blog, cocktail recipes to another blog, etc. Also, another thing is if you have a product or service that caters to females, THIS IS THE SITE FOR YOU! Exploit that on the quiet, but make sure you somehow NATURALLY promote your blog!!!

I’m sorry this post is a bit long, but I hope you gained some valuable information! Take care, and happy Monday!

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How to use Facebook’s new features and edge rank to dominate social media!

With the onset of Google +, Facebook is trying to develop newer tactics to keep visitors on board with all of the new competition on the horizon! Using the new features will effectively increase your edge rank as you are on your way to dominate social media! Online Colleges have marketing classes if you want to learn more about social media marketing.

First of all, let me briefly explain edge rank. The technical definition of said term includes sort of an equation or kind of a triangular method:

Edge Rank

^That’s a basic image of what it is in technical terms. However, let me put it in layman terminology for you briefly. Edge Rank is the same much like how SEO works for Google. The impact of your edge rank depends on a number of factors such as your content and how valuable people find your content. All right, content can be broken up into images, video links, audio links, posts, etc. The main thing is that to keep your content up there and seen, it has to be interesting to your users. When your users deem your information valuable, they’ll be liable to tag themselves in the photo or clip, comment on the clip, and/or like/share. This creates a buzz to the initial post, and more people will wonder, “Hey, what’s this?” Curiosity is a big factor when it comes to Social Media because it’s a viral means of spreading news.

How this ties into Facebook’s new features is as follows:

One of the main new features with Facebook is a feature called Ticker.

It’s to the far right

Ticker

It’s a much quicker method to see updates right off the bat. Picture it like this…You know how when the latest stock reports come out on Bloomberg and it has that stream of updates? Well, it kind of works like that which is just a stream of updates such as who joined what group, who updated their picture, who wrote on a picture, who shared a new link, etc. This is a gift and a curse because a lot of people hopped on to Google + because of this factor. However, with internet savvy people like you and I, it’s advantageous. When people like our post, it’s like a domino effect because other friends can see the post, and then like it as well or share it. This spreads into the news feed.

Although, the news feed is not a new feature. The priority on the news feed is a bit different than before.

Facebook

^Source of Pic @ Copyblogger

Using the edge rank tactics will help you become a top story on the news feed! So it’s imperative to get those likes, comments, sharing, and tags on your post just to encourage your sustainability as far as the news feed. When you combine all that, you are sure to rank on the top of you and your friends’ news feed top story for quite sometime. It acts almost as if you are ranking at the top of Google with a really good post with great SEO and traffic.

Lastly, having great images to albums or events will give you a lot more spacing! Pictures take up a lot more space on the news feed than posts. When you decide to write a caption for your album, keep in mind all the necessary information you want to put forth, so it becomes useful to the people on your feed. It’s a great way to advertise!

With these new features on deck, take full advantage and get your social media game together! Be a dominante force in your own conquest for social commerce!


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