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Should you buy Email Marketing Lists Yes Or No?

Posted on November 19, 2012 by John K

Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from? Many people succomb to the pitfall of ‘buying’ email marketing lists. Don’t make the same mistake. In all honesty, 9 times out of 10, there will be fake names or names that consider you spam which will SEVERELY demerit your site.

A lot of the email messages that you do send will consider you junk mail because you did not go about it in a legal manner. They won’t really care about what you have to offer and it will be a waste of time and money, you know?

Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email. What do you do? Use these next 8 ideas to get the ideas flowing and build your own targeted list. Remember, your primary goal should be to send emails to people who actually want to hear from you. Learn what your different demographics want and see if you can build a rapport with them.

I bet you are wondering, “where will I find people who want to cater to my niche?” Trial and error is the best way to really find out what is what. Here are a few ways to help you out!

1. Your Webpage– request individuals sign up for your guestbook your online electronic magazine your newsletter, your offer for a free report or book and any contest that you have to offer. Be sure and put this opportunity on every page of your web site. A great way to do this is to use a service named Aweber! You can post it right on the sidebar and it shows up on every page so you’ll have more visitor retention.

2.) Direct-Mail Marketing: whether you find a business or technological book, you get some ads or flyers in there for a decent price to help you spread out the brand and get more people aware of the things you do.

3.) Telemarketers: a telemarketer can be great to give potential clients the information they need to promote your business. You can have telemarketers ask for e-mail addresses and you can offer them free trials, promotional gear, etc.

4.) Broker: request websites that offer brokerage services, with heavy traffic, to link to your service and offer sign up for information. Most brokers will provide this service for an average of $.10 to $.15 per e-mail message.

5.) Get on your hustle: if you are a student or just taking a break during the summer, do this on your spare time. Do it by word of mouth and really put a face in front of the brand.

6.) Online Contest: holding contests is a great way to get more names because people want to win something. Maybe even a poll and whatever section gets the most, you can offer them something.

These are all great way to help build your email marketing.


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