December 02, 2013 by
Source of pic: Digirank
The inspiration for this post actually came from Ryan Leslie. He’s really ingenious with his early adopter methods of penetrating the music market via internet media. In fact, he was one of the first artists to promote himself and create videos on YouTube. Also, he was the first to use MySpace in it’s hey day to break an artist to create buzz and make a song a smash hit! Now what does that have to do with the title of this post? Simple. Manipulation. Ryan Leslie let his listeners in on a secret that a friend could manipulate the search algorithms to bring links and link to one specific site. As we know in archaic times, links were all that mattered! The more links you have, the better. I’m going to put a little comparison between both and see what’s what!
The old Google Algorithm was based on a link concept. You could pretty much have a crappy site, but if you had a lot of links (ingoing and outgoing) – this would show tons of merit to your site. Your site would be authoritative just based on your backlinks, you know? There were a few main methods of affecting achieving this feat.
A powerful method of building links was joining a family or community that had quite an authority either with the search engine or an incredible user base. These links would be pinged on a number of different sites, which made for excellent ranking on the first page of Google and other search engines.
Your mom and pop blog sites. You might have a few links here, but the information is valuable so you get ranked well based on the factor of having good information. Also, you’ll see your ranks naturally increase over time as you link to well known and respectable web property.
However, the new Algorithm changes like Google Panda (starting in around 2011) was not fond of these methods. Why? Manipulation. Google started putting a serious check and as a result – completely refurbished the power of links and closed the lock from this gatekeeper of wealth. Spammy links, bad sites, and irrelevancy are things of the past.
Social media has worked wonders for building a fan base across different platforms as well as personally connecting with individuals. Whether it’s a blog post discussion, a simple question, or creating tutorials/vlogs, this is a great way of getting to know your audience.
This is extremely important because it shows the search engine your value and it helps you gauge the effectiveness of your posts. One powerful post with over 30-50 comments, shares, and likes garners a lot of clout. You’ll find you can capitalize off this and really kill your competition.
This is extremely expensive for some, but look at how Google makes their money. Their Adwords and PPC campaign helps you build dominance as far as your sales and positioning for powerful keywords. This is not going away anytime soon.
As you can see, both sides have strengths and weaknesses. I think if there was a balance and Google could see immediately what’s spammy, the system would work more effectively. Although the hey day of organic link building is gone, it teaches you of how this system works. A Facebook page could perish, a Twitter page deleted, and algorithms change. However, building your base outside of these elements and engaging – no one can take that away from you. In a market that constantly changes, you’d be hard pressed to keep up or change the status quo.
I think Ryan Leslie shows that very well in his presentation. Take a look and enjoy. Happy Monday!